It's all well and good to write a great book, but how do you get readers to read it?
In today's competitive media marketplace, marketing your book is just as important as good writing. Since few first-time authors are backed with the marketing power of a publishing house, you will likely need to promote your book on your own. Seriously consider a publicist, rather than trying to do all of the grunt work yourself.
Ideally, you will begin working with a publicist about three months before publication. When selecting a publicist, first identify your marketing goals, such as:
- Do I want more book reviews?
- Do I want to be seen as an expert in a certain field?
- Do I want to go on TV or radio?
- Do I want speaking engagements?
- Do I want to leverage my book for other professional endeavors?
Answering these questions upfront will make finding the right publicist for you a lot easier. For information on working with a publicist, read my blog on Is a Book Publicist Worth the Money?