Take a glance at Caeleb Dressel and you might guess from his size and apparent strength that he's an Olympian. But qualifying for the Olympics and medaling are two entirely different things, so what is that special something that sets athletes apart at the most elite levels?
You could argue that Dressel's commitment to strategy is his secret sauce. Dressel has an unmatched starting speed that gives him an advantage. Capitalizing on this strength in his approach to racing is largely why Dressel is making waves in the post-Phelps swimming world.
Dressel is also keen to identify any small advantage to incorporate into his racing strategy and sticking to it. For example, normally he does vertical leaps out of the pool, but prior to the Olympic races he was taking the stairs out of the water to conserve as much energy as possible. Sure it's just a minor tweak to his routine, but it could have been a reason, however small, that he stood on the podium so many times.
Dressel's commitment to strategy can be an example for PR professionals. I've seen firsthand publicity campaigns that seem great on paper, but fall short because they weren't consistently acted upon either due to lack of discipline or too many changing directives.