After you identify a trending topic, don't be afraid to use a synonymous phrase in your pitch. For example, the other day I watched a "Kindness 101" segment on CBS Mornings. I also noticed that #kindnesschallenges was trending on social media.
Here's the thing, if CBS News is focusing on kindness now, other networks are likely to jump on the bandwagon with their own kindness segments. You want to be right there with a relevant pitch when those networks move forward with kindness programming. So, don't be afraid to use the same buzzwords and create a pitch around it.