To determine if a book publicist is right for your circumstances, let's look at what a publicist does and how to get the most out of a publicist.
A publicist identifies the storylines and themes in your book that are of interest to specific markets of readers. A book with self-care themes, for example, would have a wide cross-section of readers in the wellness, healthcare and beauty markets, to name a few.
The publicist then pitches the book to media contacts in relevant markets, highlighting the book's tie-ins to that media outlet's audience. To achieve this, she will create a targeted list of podcasts, television programs, radio shows, magazines, newspapers, blogs and social media connections. She will follow up with the media contacts by phone and email, send out press kits and press releases, and schedule interviews. The aim, of course, is to get the author on as many media channels as possible.
Besides working her media contacts, a publicist may organize book tours and advise the author on festivals, keynotes, and other publicity opportunities.
In sum, a good book publicist:
- Hones in on the book's marketable storylines and themes
- Creates publicity materials like press kits and press releases
- Uses her media contacts to secure media appearances for the author
- Tracks the campaign and offers guidance on other publicity opportunities